Don’t be sassy.

BE CLASSI

A magazine concept featuring America’s classiest styles—and the women who wore them.

CLASSI is a magazine company concept I designed that features 1930-1950’s fashion trends and Hollywood actresses. The aesthetic of the magazine blends minimalism from the 50’s and 60’s with modern 21st-century minimalism. Flat colors and silhouettes are a key element in the brand.

Issues of this magazine would focus on sharing fashion history, fashion tips, and tidbits about famous actresses’ lives and careers. The following mock-ups feature actresses Audrey Hepburn, Vivien Leigh, Rita Hayworth, Grace Kelly, and Lauren Bacall.

Style Guide

A page from my sketchbook, showing my initial plans for CLASSI.

COVERS

PAGES & ADS

IDENTITY SET

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Crafty Cawfee - Brand Identity