Crafty Cawfee
"Sip, Sketch, and Savor: Where Art and Coffee Cozy Up!"
Winner of the Notable V award from American Advertising Federation of North Alabama.
Cute and Cozy
Crafty Cawfee is a café tailor-made for curling up with a sketchbook and a warm latté. Come and attend a drawing workshop, take some cute photos for Instagram, or just sit and relax for a while.
Crafty Cawfee is a coffee shop brand identity that features cute “kawaii” aesthetics and art-centric iconography.
Style Guide
A collection of preliminary sketches. Some of my original ideas involved a raccoon mascot. The cup with the brush sticking out was the simplest and most straight-forward idea, so I at first had my hesitations.
In the end, my professor and I agreed that it was the most connective to the theme.
Print & Packaging
Crafty Cawfee logo
Identity set
To-go cups in a dynamic pose
To-go cups for iced drinks or boba tea
To-go cup for cold drinks with whipped toppings on top
Promotional Poster
Kid's to-go cup for warm drinks
Purchasable coffee grounds light roast
Purchasable coffee grounds with transparent window
Purchasable coffee grounds dark roast bag
The café wall mural
Menu
Product ad to display on table 1
Product ad to display on table 2
Business card
Store Features & Merch
The café wall mural
Outdoor sign
Barista aprons
Merch buttons
Merch bracelets 1
Merch bracelets 2
Merch t-shirt pink
Merch t-shirt blue
Merch sticker pink
Merch sticker black